HiHaHo
Evolving into new interactive videos
What is interactive video?
HiHaHo Interactive video offers endless possibilities to turn a passive video into an active experience. Interactive video not only lets you tell a story, but your viewers literally become part of it. Depending on the choices they make in the video, they will determine the course of it. This allows for easy navigation
to relevant content.
Video with an interactive layer
Interactive video helps employees, students, and others, to easily understand information, memorize it better, and apply the information more effectively. Our L&D experts are ready to help you make the first step towards interactive video. Contact them here.
Interactive video example
Interactive video can be used to train employees. Take a look at this example.
The difference between linear and interactive video
Linear video
- Passive experience
- The viewer plays the video in search of specific information
- Less suitable for achieving learning goals
Interactive video
- Engaging experience
- The viewer decides what they want to watch
- Interactions that contribute to reaching learning goals
Why use interactive video?
When you think of online entertainment, marketing, or education, you’ll probably think of video. Understandable, because over 80% of internet traffic consists of videos. Online video has offered everyone many possibilities and has completely innovated the online world. Yet, traditional, linear video does not let you get the most out of the medium.
The benefits of interactive video
- Provide clearer instructions, learn more effectively, and understand better.
- Keep information up-to-date and adjust the videos without having to take them offline.
- Easily link to external web pages or downloadable links.
- Access to valuable data to keep track of results and to determine your viewers’ needs.
- Test or evaluate by adding interactive questions and by letting the viewer make choices within the video.
- Effectively keep tabs on information about leads, prospects and customers.
How to create an interactive video?
Producing an interactive video is rather similar to producing a linear one, except for one additional step: adding the interactive elements. You can decide to outsource the video production to a creative agency. Would you like to create your own interactive video, all by yourself? You can! We’ve compiled a list of interactive video platforms, highlighting the purposes that each platform is suitable for. Would you like to know more about the process of creating an interactive video with hihaho? Then check out the video below!
Top 3 types of interactive video
Explainer videos
Make information accessible and clear by adding clickable buttons and menus.
How-to videos
Navigate through the video and access the information you need at that moment.
Product videos
Give viewers an inspiring experience of your product with links and contact forms.
And more!
Application examples
Instructional videos
Interactive video offers all kinds of interactive elements that makes it easier for viewers to understand and apply new information. Those interactive elements ensure a higher engagement for your videos.
Information can be better remembered and applied because viewers get direct access to the information in their moment of need. OK Learning shows an example of this. They created an interactive video to help medical staff with prepping the machinery in the operating room.